How to Approach Search Engine Optimization Keyword Research with Intent in Mind
When I started working in SEO, keyword research felt like a guessing game. I would plug a few terms into Google Keyword Planner, pick the ones with the highest search volume, and build pages around them. Sometimes it worked. Often it didn't. The problem was that I was treating all keywords as if they were the same. I ignored why someone was searching and what they expected to find. That changed when I started treating search engine optimization keyword research as a strategi